This privacy policy (“Privacy Policy”) describes the policies and procedures of Giphy, Inc. (“we”, “our” or “us”) regarding the collection, use and disclosure of your information in connection with your use of www.giphy.com (the “Site”), our mobile applications, and the services, features, or content we offer (collectively with the Site, our “Services”). We receive information about you from various sources, including: (i) if you register for an account on our Services, through your user account (your “Account”); (ii) your use of our Services generally; and (iii) from third-party websites and services. When you use our Services, you are consenting to the collection, transfer, manipulation, storage, disclosure, and other uses of your information as described in this Privacy Policy.

What personal data we collect and why we collect it

This Privacy Policy covers our treatment of your personally identifiable information (“Personal Data”) gathered when you are using or accessing our Services. This Privacy Policy also covers our treatment of any Personal Data that our business partners disclose to us or that we disclose to our business partners.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third-party websites, services and applications (each a “Third-Party Service”) that you elect to access through our Services or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third-Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third-Party Services. We encourage you to carefully review the privacy policies of any Third-Party Services you access.

We collect Personal Data about you when you provide it directly to us, when third parties, such as our business partners or service providers, provide us with Personal Data about you, or when Personal Data about you is automatically collected in connection with your use of our Services. The Personal Data we gather enables us to improve, understand, and continue to operate our Services. In connection with certain aspects of our Services, we may request, collect and/or display some of your Personal Data. Below explains in greater detail the types of Personal Data that we collect about our users.

Information Collected Using Cookies

• Cookies are pieces of text that may be provided to your computer or device through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We may use cookies to enable our servers to recognize your web browser and tell us how and when you visit the Site and otherwise use our Services.
• Our cookies do not, by themselves, contain Personal Data. However, we may match cookies with your Personal Data to identify you, and we may use cookies to identify that your web browser has accessed aspects of our Services and may associate that information with your Account if you have one.
• We may allow third-party web analytics service providers to use cookies or similar technologies to collect information about your use of our Services. We use Google Analytics, a service provided by Google, Inc. (“Google”) to help us understand how users use the Services and to enhance your experience when you use our Services. For more information on Google’s privacy practices, please go to https://policies.google.com/technologies/partner-sites. To opt out of data recording and analysis by Google Analytics on the Services, please visit https://tools.google.com/dlpage/gaoptout.
• Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. Leaving cookies active will enable us to improve your user experience and analyze website traffic. If you choose not to accept these cookies, some of the features of the Services may not work.
• This Privacy Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer or device. For example, third-party websites to which a link points may set cookies on your computer or device. We encourage you to review the privacy policies of any Third-Party Services that you access to better understand how they use cookies or other tracking technologies.

What Choices Do I Have Regarding My Personal Data?

Access and Control Your Personal Data

• If you are a registered user, you can access Personal Data associated with your Account by logging into our Services. Registered and unregistered users can access and delete cookies through their web browser settings.
• You can use many of the features of our Services without registering, thereby limiting the type of Personal Data that we collect.
• You can always opt not to provide certain Personal Data to us, but please note that such information may be needed to take advantage of some of our features.
• You can opt-out of certain cookies and tracking technologies by following the steps set forth in the section titled “Information Collected Using Cookies” above.
• Your browser may offer you a “Do Not Track” or “DNT” option, which allows you to signal to operators of websites, web applications, and services that you do not wish such operators to track certain of your online activities over time and across different websites. We do not acknowledge this signal.

Delete Your Account

Should you ever decide to delete your Account, you may do so by following the instructions here. If you have trouble deleting your Account, please reach out to us at [email protected]. If you terminate your Account, any association between your Account and Personal Data we store will no longer be accessible through your Account. However, given the nature of public display used on our Services, any public activity on your Account prior to deletion will remain stored on our servers and may remain accessible to the public.

How Long Do We Retain Your Personal Data?

We retain Personal Data about you for as long as you have an open Account with us or as otherwise necessary to provide you Services. In some cases, we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule, or regulation. Afterwards, we retain some information in a depersonalized or aggregated form, but not in a way that would identify you personally.